Madhavan is on a dream run. His 13 B has not only been critically acclaimed but is also a huge multiplex hit. Now according to a leading rating agency who evaluates movie stars as brands for television advertising - “Among Bollywood stars Aamir Khan, Shahrukh Khan and Madhavan has the best persuasive skill and reach among viewers to market any brand that they identify with.”Madhavan and Vidya Balan’s new ‘My Airtel My Offer’ campaign had the best recall value among the clutter of ads on television in recent times! It is a brilliant ad, that’s topical and has a message that has the viewer hooked. Today Maddy has become a national brand which the upwardly mobile people can identify with -a combination of contemporary and traditional with a ring of confidence.
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