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Previously Nagarjuna's "King" movie was marketed overseas through Bhavani DVD in shape of Blue-ray Discs. Since availability of Blue-ray videos is scarce in A.P., there is no demand for Blue-ray discs also. In order to encourage the new products and increase market potentiality, Geetha Art
s has come out in association with Sri Balaji Videos to release "Magadheera" movie on Blue-ray discs. As a bonus with these discs, they are planning to release discs of Magadheera having additional footage. Release of these discs will take place in the third week of March. Then after two wweks, Blue-ray discs will also be available in market. These will be made available to overseas viewers also.
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