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"As far as the main casting goes, we wanted familiar actors who would look new and unlike what they looked before like Subbaraju, Shafi, Sumanth and Swati. We still have to do the rest of the casting which is huge as there is a cricket team and their families. It's a challenge to do this film after Ashta Chamma," the director added. For producer Ram Mohan, making the film was a bit of a dilemma as "The Men Within is my own brother's book, and a bestseller at that. I couldn't take a call on that. I asked people close to me in the film industry namely Suresh Babu and Gangaraju who felt it was film material. Mohan said it would make terrific sense as a film and he re-wrote the screenplay. The book looks at education, sports, how children should be brought up and is a hugely inspiring story."