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After taking the south Indian film industry by storm with her refreshing looks and charm, Ileana along with mother Sameera, a fashion designer, will soon launch the brand titled Ileana. Her mother has designed all her costumes so far, Ileana says and this sparked the idea for a clothing line. “My mother has always been a very creative person and until now, designing clothes has been her hobby so she used to do my outfits in all my movies while working out of Goa, our home town,” says Ileana who was in the city. “But then we thought that it’s time we take it up professionally and that’s how this idea of launching a brand was born.”