Zee News, which made a foray in South India with the launch of Zee Tamil and Zee Telugu, has now decided to launch a Telugu movie channel, named Zee Cinemalu, adding to its existing bouquet of a general entertainment.ZNL has applied to the Information and Broadcasting Ministry and is waiting for approval. "We have decided to launch a Telugu movie channel. It makes business sense for us as we have lapped up a lot of movies which we are currently using in our general entertainment channel. We have obtained some level of maturity in that market and the movie channel will fortify our position in the Telugu market," a company source said.
Zee now owns close to 30 new movies in a deal size estimated at Rs. 60 crores. The roster includes Kotha Bangaru Lokam, Paandurangadu, Vinayakudu, Krishna, Ashta Chamma, Gorintaku, Bhadradri, Ready, Krishnarjuna, Nenu Meeku Thelusa, Okka Magadu, Bujji Gadu, Ontari, Navavasantham, Sasirekha Parinayam, Swagatham, Bhale Dongalu, Victory, Kantri, Surya s/o Krishnan, Sidhu from Srikakulam, Tulasi, Avakai Biryani and Maisamma IPS."We have been aggressively acquiring Telugu movies for over an year now. We will continue to do so as part of our strategy to build a good movie library," says the source.
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