This is true. Our lovable filmi Shahenshah, Amitabh Bachchan believes in promoting another. It’s not like he’s suddenly pushing Shah Rukh Khan, but on a more serious note, Bachchan is actually helping push and promote the music of Ashutosh Gowariker’s Jodhaa Akbar, only because he’s taken such a tremendous liking to it. When he was shooting in Kulu Manali for Shoojit Sarcar’s film, he heard that the music of Jodhaa Akbar had released in the hill station a few days ago. So he went out to buy the music in bulk to gift to his unit, simply because he loved it so much himself. He visited about five to six stores but was disappointed because the album was sold out in all these stores. He then called Ashutosh’s office and actually requested him to send more stock of the music to the Kulu Manali stores; as well as send him some stock and bill him for the same, so that he could gift his unit as planned. But one must say that it was so sweet for father-in-law Bachchan to promote bahu Aishwarya’s film like his own.
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